Mid/Senior B2B Marketing Specialist

What is Mindgram?

Mindgram is an innovative B2B2C SaaS platform that prioritizes well-being and mental health support for employees. We provide easy access to high-quality mental health resources to help employees overcome life's challenges and lead more fulfilling lives. Wanto to find out more? Visit our website here.

Marketing team is looking for a person who will support our efforts in B2B acquisition and help us to deliver high-quality inbound leads. We are looking for someone who is super-organized and happy to manage complex B2B marketing campaigns.

• Ideally you are a T-shaped marketer with a strong experience in B2B marketing projects management. You have previously worked with Lead acquisition funnels (webinars, quiz, lead magnets), and can plan, manage and execute such funnels with the help of a dedicated team.
• You know how to track funnel numbers and what are the B2B/SaaS benchmarks. You can set up email campaigns flows, manage B2B content, lead magnet pages and lead forms creation. You make sure everything is delivered on time and with the highest quality.
• You know the difference between MQL and SQL. Hubspot experience will be a big plus.

If you get things done, you are chill, ambitious and value seamless communication you will feel really well in our team. We are a group of engaged, hard-working and open-minded individuals with different backgrounds, working together for a better cause. We believe in real impact and value genuine enjoyment from what we do. In the marketing team, we embrace diversity, weirdness, creativity, humor and all the uniqueness of the marketers personalities :) 

Responsibilities:

• Digital B2B leads acquisition funnels execution (project management, tasks delivery, reporting) for Webinar, Quiz and Lead magnet campaigns (Launch & Evergreen)

• Delivering on MQLs target goals & B2B leads acquisition funnel KPIs

• Co-creating & implementing email sequences for B2B leads acquisition funnel

• Co-managing content & landing pages production for B2B leads acquisition funnel

• Co-managing content strategy for leads warming & nurturing

• Marketing leads qualification

• Leads acquisition funnel & B2B marketing data analysis, reporting & optimization

• Co-creating a flow & strategy for B2B leads acquisition funnel

• Cooperation with external suppliers (copywriters, graphic designers etc.)

• Cooperation with advertising agencies (Hubspot, social media, developers etc.)

Must-haves:

• 3+ years of overall marketing experience, min. 1 year of experience with B2B marketing (SaaS experience preferred)

• Experience with marketing funnels (especially funnel-based campaigns: webinars, lead magnets)

• Experience with email marketing sequences creation (structure, content & flows)

• Experience with setting up marketing automation (Hubspot is a BIG plus)

• Strong tasks delivery, prioritization & time management skills

• English language proficiency (B2+), Polish (C2)

• Experience with managing marketing campaigns: A-Z execution

• Experience with managing landing pages creation (structure, graphic design & copy benchmarks)

• Working knowledge of B2B marketing analytics

• Strong communication skills

• Strong project management & planning skills

• Experience with managing lead magnets creation

• Experience with email database segmentation and tagging

• Content management skills (preferably in B2B)

• Google Analytics; multi-channel analytics is a plus

• Working knowledge of website management (Wordpress, Landing Pages templates)

• Experience working with tasks planning tools (Asana, Jira etc.)

• Being interested and eager to learn more about mental health and wellbeing topics :)

Nice-to-haves:

• Spanish language proficiency 

• Marketing campaigns for online education experience

• Previous experience in B2B2C apps/HR-tech SaaS

• Marketing tech/automation tools experience (e.g. Hotjar, Typeform etc.)

• Copywriting & content creation skills

• Experience of managing front-end and back-end website development

• LinkedIn Ads, Google Ads & Facebook Ads knowledge

• B2B Social media management experience

• B2B PR & Offline marketing experience

• If you have any other strong skills related to B2B marketing, don’t hesitate to mention it :)