Marketing Automation Specialist

What is Mindgram?

Mindgram is innovative well-being and mental health platform (B2B2C SaaS) that helps employees feel better at work and at home. We help anyone who struggles with life’s challenges and needs easy access to high-quality mental health and well-being support. Through technology, we ensure easy access to our platform and provide high-quality mental health support through cooperation with experienced and renowned psychologists.

Why join Mindgram?

• Build&develop complex customer journeys based on complex data - our Marketing Automation runs on sophisticated Segment setup enabling advanced automation, personalization, and analysis opportunities

• Drive real business impact - you’ll be able to run habit-building campaigns and projects to drive engagement and achieve actual business results

• Have a job that matters, work with the people that care - a mission of the company is to improve employee mental health around the globe

• Work with the top people in the market - a leadership team with a proven track record in building and scaling companies

• Work in a successful multicultural start-up from wherever you want - a unique opportunity to join an early-stage VC-backed tech startup

Mindgram is looking for a marketing automation specialist to own, manage and create customer journeys for the Mindgram registered app and platform users. You will be responsible for user segmentation, and workflows implementation (based on scoring and user behaviors) to deliver relevant communication (through email, push, and in-app notifications) to each specific user segment.

You should have 3+ years of experience in marketing automation and advanced skills in creating and managing workflows and segments in user.com. Ideally, you have previously managed or executed marketing automation for digital platform/app B2C users, including onboarding, engagement, retention, and anti-churn campaigns. Experience with marketing automation in mental health/self-development app(s) will be a plus :)

We are looking for a detail-oriented, analytical, data-driven human, which will genuinely care about helping our userbase to use Mindgram more effectively thanks to marketing automation campaigns, enabling our users to live happier, more fulfilled lives.

What do we offer?

• 🏥 Benefits: health insurance with dental care (LuxMed) and sports card (Multisport)
  

• 💵 A salary of 11.000 PLN to 13.000 PLN monthly (B2B or gross on Employment Contract)

• 🌴 Unlimited vacation days

• 🏠 A possibility to work fully remotely

• ⌛ Flexible working hours

• 🚀 A fast decision-making path (we’re a start-up company – things happen fast!)

• 🔥 Making an impact – contributing to our mission to help employees and companies build strength, resilience, and psychological balance

• 🤲 A transparent and friendly working environment

You will be responsible for:

• Creating and setting up customer journeys in user.com to enable onboarding, engagement, and retention of the Mindgram platform/app users through email marketing, push notifications and in-app communication
• Configuration and customization of users segments and workflows in user.com to adjust the communication based on users’ behaviors
• Mapping and implementing the logic of communication to the user after they registered on the platform (with user.com and Mixpanel)
• Optimizing and running A/B tests on existing campaigns for Mindgram platform/app users
• Creating and maintaining the workflows, segmentation & scoring documentation of the Mindgram platform users database
• Owning and maintaining the users database quality and hygiene
• Cooperating with Product, Customer Success, and Clinical teams to introduce new campaigns and solutions for end users
• Cooperate with the Tech team to develop & improve an existing integration
• Data analysis and identification of new opportunities for further growth
• Result reporting
• Competitive benchmarking

• 3+ years of experience in marketing automation (for a platform/app users)

• 1+ years of experience with marketing automation in user.com

• Experience with marketing automation of emails, push, and in-app notifications

• Fluent English is a must

• HTML and CSS knowledge

• Experience in writing dynamic content in CRM platforms

• Experience in running and analyzing A/B tests

• Strong skills in workflows setup to implement relevant communication to the specific users segment

• Strong skills in users segmentation

• Strong skills in developing logic and mapping customer journeys to implement relevant communication to the specific users segment

• Data analysis skills - comfortable with SQL and building reports

• Previous experience in Metabase, Mixpanel is a huge plus

• Extreme detail-orientation and ability to understand data with a lot of variables

• The ability to “make things happen”

• A proactive approach - willingness to develop and learn

• Openness and transparency in communication

• Self-driven and results oriented